ART2MARKET – AI and Digital Entrepreneurship for VET Art Students
Project number: 2026-1-IT01-KA210-VET-000450010
Type of project: Small-scale partnerships in vocational education and training (KA210-VET)
Duration: 15 months (September 2026 to November 2027)
Description:
Many young artists finish their training with strong creative skills but little idea how to price their work, build a personal brand or sell online. As a result, many face unstable income and limited job prospects after graduation.
ART2MARKET helps vocational (VET) art students aged 16-25 turn their creative talent into a sustainable career. The project gives students practical tools to price and sell their work, promote themselves online and use artificial intelligence responsibly in their creative practice. It also gives teachers ready-to-use materials to bring entrepreneurship into art education.
What we are creating
- Creative Career Guide: seven practical modules on creative labour markets, income models, pricing, digital branding, AI tools, ethical AI and hybrid career pathways.
- Monetisation Tool: an interactive questionnaire that suggests personalised career pathways and next steps.
- ART2MARKET Platform: a free, mobile-friendly online space with all the materials and practical templates.
- Teacher Toolkit: lesson plans and classroom activities for VET teachers.
The materials will be tested with 90 art students and at least 10 teachers in Italy, Spain and Bulgaria, with a focus on including young people with fewer opportunities. All results will remain freely available after the project ends.
Partners:
Itaka Edu Lab – Italy (Coordinator)
ALPE – Asociació L’alqueria Projectes Educatius – Spain. Website: alqueriaeducatius.org
Edu Playground Foundation – Bulgaria. Website: https://eduplayground.net
Disclaimer: Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.